– The Premier Destination For Planning Your Next Wisconsin Getaway.

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MADISON, Wis. (Sept. 1, 2010) – Savvy travelers know the best tool to pinpoint the state’s fall

color for a last-minute getaway is the Travel WisconsinTM Fall Color Report.

Nearly 215,000 people visited the site online last fall making it one of the three most popular pages

on  The online tool will go live on on September 8, with

weekly emailed reports beginning September 9.

The report is the state’s leading tool for travelers to track the progress of Wisconsin’s 16 million

acres of forests as they turn from their summertime emerald to a vibrant palette of autumn color

over the next nine to 10 weeks.  Travelers spent more than $2.8 billion in Wisconsin during the

2009 fall season (September-November), making it the state’s second busiest season after


With 100 fall color reporters providing updates in all 72 counties of the state, there is no other report

that is as comprehensive or timely.  Using Travel Wisconsin’s online tool, reporting is done “virtually

live” – meaning reporters from chambers of commerce, visitor bureaus, tourism organizations, and

state parks and forests can update their area’s status as conditions change.  At a minimum, fall

color watchers update once a week.

Travelers can subscribe to the emailed report by visiting  You will receive the

report every Thursday, just in time for your weekend plan making.

Via, the premier destination for planning your next Wisconsin vacation or Wisconsin getaway..


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